About
Made for the rest of us.
This started with Gcabho, a young girl from Eswatini who kept asking, “but HOW do people actually start something?” Not the polished founder story. The awkward, first-day, no-one-replies-to-your-DMs version.
How They Do It? is a small toolkit for anyone 14–30 who wants to build something from where they are. A founder quiz, a path simulator, a playbook, a funder map, and a streak to keep you honest.
No gatekeeping. No mystique. Steal liberally.